Strategy + Design System
In the world of news media there are generally two page templates for presenting stories: the daily article and the feature story.
For years CNET used a custom feature template to publish product reviews. However, due changes in across the media landscape this template began to underperform in reader satisfaction, SEO, and publishing velocity.
The solution to this problem is a modular review component that can be inserted into a standard article giving editors the ability to publish reviews faster while taking advantage of SEO best practices
The card-like component becomes a key differentiator from typical articles by giving readers a quick glimpse into the editor's take aways while also providing pricing and retail options.
This component is designed to scale based on variable content. Additionally, it can scale to fit the needs of partner brands, in this case CNET's car tech brand Roadshow. The result of this streamlined approach was an increase in publishing velocity while maintaining commerce revenue.
